Stravon requested a high-end identity system rooted in clarity and confidence — something that would appeal to high-net-worth individuals, family offices, and private companies. The visuals needed to communicate premium positioning, without defaulting to gavels or scales.
We created a versatile identity suite including a custom monogram, wordmark, color palette, and client-facing templates. The final design uses three lines in the column to subtly reference their tagline:
Strategy. Clarity. Resolution.
Stravon came with a clear vision: clean, modern, and minimalist — no gavels, no scales, no legal clichés. They requested a deep navy base (#0C1D36) paired with a professional, neutral palette to support a timeless and elevated feel.
The typography uses Tide Sans, a bold geometric sans-serif that complements the strong vertical architecture of the logo while remaining refined and minimal. It’s confident without being loud — just like the brand.
Deliverables included a full logo system (monogram, wordmark, stacked/reverse/monochrome), editable templates, and a custom brand guide — all built to feel as composed and decisive as their legal counsel.